In the mid-1950s, American market scientist Wendell Smith put forward the concept of market segmentation (MarketSegmentation), and the market marketing form with more differentiated marketing characteristics has been rapidly developed. Wood coatings are widely used, and with the further refinement of the application field, it has gradually developed into a more and more subdivided market such as furniture paint, floor paint, and wood door paint. my country is a big country in the production and export of furniture in the world. According to the calculation of my country Furniture Association, the output of my country's furniture industry now reaches several trillion yuan every year. Nearly 80% of furniture in my country is wood furniture. It is the development of furniture paint that provides a lot of development space.
Because about 40% of the furniture produced in my country is wooden furniture, and many furniture companies start with wooden furniture, some new functional requirements are also put forward for the treatment of the surface coating of wooden furniture. The person in charge of the Shanghai Furniture Association stated that the environmental protection awareness of the furniture manufacturers participating in this year's exhibition has generally increased. Environmentally friendly solid wood has also been loved by overseas merchants, especially European and American countries. In addition to material selection, the concept of environmental protection of furniture coatings has also been extended to the processing process. In order to meet international environmental protection standards, many furniture manufacturers have also begun to strictly select coating suppliers, and require the furniture coatings used to be healthy and odorless. green requirements.
As a supporting industry for "wearing clothes and hats" in my country's furniture manufacturing industry, furniture paint has also proposed many environmental protection coating solutions for the environmental protection requirements of wooden furniture. According to the collected information, in the cost of a complete set of furniture products, the cost of paint required is less than 10% of the total cost, especially for some high-end furniture products, the share of paint cost is even higher. Low. However, the coating color and maintenance provided by the coating for the furniture have a direct impact on the appearance of the furniture. For example, a piece of furniture with a strong paint smell is difficult for consumers to bear, which will definitely affect consumers' desire to buy.