Whoever enters the market first is most likely to become an expert in the industry. The new growth point has bright market prospects, and the huge market demand it brings is even more attractive. However, the new growth point has also put forward new requirements for furniture paint enterprises.
Product matching
An important feature of furniture paint is professionalism. Furniture factories are also characterized by specialization. It is precisely because of this that the factoryization of wooden doors, cabinets, and exterior wall decoration panels is regarded as an opportunity for furniture paint. The particularity of the exterior wall decoration panel products is obvious. The raw materials are gypsum board, cement board and other special raw materials that are different from traditional furniture, and the products also require better weather resistance, repairability and self-cleaning properties. Wooden doors and cabinets have many similarities, but because of different uses, the requirements for paint are also different. Wooden doors also require certain weather resistance, with more emphasis on wear resistance. The cabinet has special requirements for waterproof and hot resistance. In addition, there are also different requirements for decoration. The wooden doors are mostly matt, while the cabinets are more bright, and the exterior wall decoration panels are imitation metal curtain walls. Factory products, the competition is fierce, and the speed of promotion will also accelerate. Therefore, the matching requirements of the product furniture paint production enterprises have strong professional research and development strength, and provide product series that meet different requirements.
Process development
First, a process plan under mechanized conditions is proposed. Under factory conditions, many machines replace manual work. This requires furniture paint companies to know more about the construction and spraying equipment of water paint than customers, understand the customer's production line, propose appropriate process plans for their production environment and product requirements, and provide necessary training guidance. Secondly, factoryization still brings fierce product competition and brand competition. Water paint is the "decency" of the product and an important part of the product's selling point. This requires furniture paint manufacturers to have outstanding new process development capabilities to help customers jointly develop new process functions and increase the added value and competitiveness of customer products. Ultimately it is the power of process planning. Time is money, and capital is profit. Process planning and development should also start from improving production efficiency and reducing production costs. For example, for cabinet paint, the technical service personnel improved the old PU process: PU closed base + PU solid color base + PU solid color surface + PU bright topcoat + polishing, and improved it to PU solid color primer + UV spray coating. The cycle is greatly shortened and the production efficiency is improved.
form of sale
The change in the form of sale is due to the change in the target of the sale. Take exterior wall decoration panels as an example. During site construction, the sale target is Party A or Party B of the project. After factoryization, the sales target has changed from engineering to factory, which is the manufacturer of materials. The goals are different, and the focus of the goals has also changed a lot. For example, on-site construction attaches great importance to the construction tolerance of water-based paint products. And in factories with professional equipment and environments, tolerance is not a problem. In addition, the engineering goals are one-time, short-term. The factory targets are relatively long-term partners. Brand reputation and technical services are more and more important in the factory period.